Hi My Name is Mark Auyoung

I am a

I believe in user-centric marketing. I equip businesses with the proper information systems to inform their marketing decisions. 

La Quinta High School

Westminster CA, Received Diploma.

Cal State Fullerton

Marketing & Information Systems

Involvement: Sigma Nu Fraternity, Order of Omega Honors Society, Associated Students Inc., American Marketing Association.

SEO Associate | Brandastic

May 2018 - Feb 2019

• Manage campaigns and identify KPIs to support SEO strategies.

• Conduct data-driven keyword research to discover opportunities and weaknesses.

• Communicated on-page, off-page, and technical SEO optimizations to clients and leadership.

• Developed department processes and trained associates in internal processes.

• Collaborate with developers and content writers to implement SEO best practices.

Digital Marketing Specialist | Brandastic

Feb 2019 - March 2020

• Developed, planned, and executed digital strategies for B2B & B2C clients.

• Defined KPIs, reported on day to day campaign analytics, and communicated insights to clients.

• Oversaw paid campaigns and optimized performance to maximize ad budget efficiency.

• Researched and analyzed industry trends to formulate short-term and long term marketing strategies.

• A/B Tested, tracked, and strategized AdWords campaigns

Lecturer | University California Irvine

Feb 2020 - Present

• Assist in instructional planning and organize lesson plans. 

• Revise lesson material with students individually or in small groups.

• Collaborate with instructor to recognize issues students are facing and recommend solutions.

Google Search, Display, Video, Shopping, Analytics, Measurement Certified.

Google Analytics

Google Measurement

Google Adwords Search

Google Adwords Shopping

Google Adwords Display

Google Adwords Video

SKILL OVERVIEW

Digital Marketing Strategy

Pay Per Click Marketing (PPC)

Search Engine Optimization (SEO)

Conversion Rate Optimization

Information Systems & Analytics

HTML, CSS, JS